Dispelling Myths

June 2009
Best's Review;Jun2009, Vol. 110 Issue 2, p22
Trade Publication
The article provides information on the new print advertising campaign launched by EMC Insurance Cos. which aims to drive out the notion that independent agents have about multiline property and casualty insurer in the U.S. It mentions that the advertisement are printed on both national and regional insurance papers to address various misconceptions in the sector. It relates that the campaign also aims to urge agents to take a closer look on the services offered by the firm.


Related Articles

  • The Password Is: Simplicity.  // Insurancenetworking.com;11/13/2014, p1 

    An interview with Sara Richards, business technology analyst at EMC Insurance, is presented. Richards discusses the purpose of their SignOn once push standard, the benefit of the push standard which allows agents to sign into their agency management system only once a day as they proceed to do...

  • Jerry Harlow and EMC: Lots of Longevity.  // Minnesota Insurance;Dec2009, Vol. 26 Issue 12, p14 

    The article focuses on EMC Insurance Cos. which will celebrate its 100 years in service in 2011 Minneapolis, Minnesota. It notes that EMC has been offering product security coverages for customers which could readily respond to risks in insurance transactions. It notes that the firm has been a...

  • Antilles Insurance expands advertising efforts. Cortes, Rossie // Caribbean Business;4/8/2004, Vol. 32 Issue 16, p52 

    Reports on Antilles Insurance Co.'s launching of its advertising campaign for 2004-2005. Advertising budget of the company; Commercials presenting clients in crisis situations that became less to thanks to the support of Antilles Insurance; Print ads to be released throughout the year; Focus of...

  • Rebuilding Relationships. Sally#Whitney // Best's Review;Jun2005, Vol. 106 Issue 2, p2 

    Introduces the themes of the articles featured in the June 2005 issue of the journal "Best's Review." Suggestions for revitalizing the relationship between brokers and insurers; Description of the newest advertising tactics, promotional campaigns and branding initiatives; Interview with a senior...

  • THE PROFESSIONAL INSURANCE AGENTS OF NEW YORK AND NEW JERSEY.  // Best's Review;Jul2006, Vol. 107 Issue 3, p14 

    The article reports developments in insurance marketing industry. The "Take Back Personal Lines," campaign was rolled out by Professional Insurance Agents of New York and New Jersey to help consumers understand the benefits of buying insurance through an independent agent. Trusted Choice, the...

  • Seeing double?  // B&T Weekly;7/28/2006, Vol. 56 Issue 2574, p36 

    The article focuses on a letter sent by an anonymous reader criticizing two advertising campaigns published in the journal.

  • TEN BEST PRINT ADS.  // B&T Weekly;2007 Annual Supplement, p12 

    The article lists "B&T" magazine's 10 best print advertising campaigns in Australia, including Marmalade's Preferred by Nature campaign for Metlink, Saatchi & Saatchi Sydney's Landcruiser campaign for Lexus and BMF's Boat campaign for Newspaper Works.

  • BRIEFLY NOTED. D'Amato, Jennie // Photo District News;Sep2003, Vol. 23 Issue 9, p26 

    Reports on the impact of the popularity of the "Get Caught Reading" print advertising campaign for the Association of American Publishers on the relations between celebrities and photographers.

  • CREATE BEHIND THE LENS.  // Photo District News;Jun2007, Vol. 27 Issue 6, p76 

    This article offers a look at various print advertising campaigns from around the world.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics