HOW TO... get the most out of media budget

Turberville, Amanda
April 2009
Travel Weekly (UK);4/17/2009, p35
Trade Publication
The article offers suggestions on media planning and advertising budgets . It is stated that while advertising budgets were once fixed and campaigns planned well in advance, current environment demands a much more responsive and flexible approach. Suggestions are offered to keep a watchful eye on what the rivals are doing and be aware of what is changing.


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