TITLE

Interactive players set their strategies

AUTHOR(S)
Fry, Andy
PUB. DATE
March 2001
SOURCE
Marketing (00253650);3/8/2001, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the impact of television technologies on advertising methods in Great Britain. Prospects for interactive TV; Dominant interactive players; Video-on demand services; Major stumbling blocks in interactive TV. INSET: TV FACTS..
ACCESSION #
4242277

 

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