TITLE

Evolution: Monkey See, Monkey Cry

AUTHOR(S)
DeSalvo, Kathy
PUB. DATE
February 2001
SOURCE
SHOOT;02/02/2001, Vol. 42 Issue 5, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign entitled 'Monkey II' for E*Trade. Persons involved in the conceptualization and production of the commercial; Reference of the campaign as a sequel to the Super Bowl E*Trade dancing chimp spot; Comparison of the concepts between spots 'Monkey I' and 'Monkey II.'
ACCESSION #
4233718

 

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