TITLE

Our company, ourselves

AUTHOR(S)
Gruner, Stephanie
PUB. DATE
April 1998
SOURCE
Inc.;Apr98, Vol. 20 Issue 5, p127
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising strategy of the Columbia Sportswear Co. of Oregon. Development of a hat company; Impact of the tough mother advertising campaign; Efforts of Borders, Perrin & Norrander agency; Comments of Gert and Tim Boyle, company executives.
ACCESSION #
423229

 

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