- SCHOOLS AS MARKETING TARGETS. // Christian Science Monitor;5/22/2001, Vol. 93 Issue 124, p8
Discusses efforts of the United States Congress to encourage schools using federal funds to notify parents before allowing a company to collect information about students for commercial purposes.
- MARKETING EDUCATION IN THE 1980s AND BEYOND: THE RIGOR/RELEVANCE RIFT. Murphy, Patrick E.; Enis, Ben M.; Millenson, Jon S.; Holbrook, Morris // AMA Winter Educators' Conference Proceedings;1986, p1
Focuses on the discussion of the 'Rigor/Relevance Rift' in marketing education in the United States. Problems and challenges faced by marketing academics; Need and concerns of marketing practitioners on marketing education; Debates in terms of trade-offs between rigor an relevance.
- A BUILDING PROFESSIONALISM IN MARKETING: THE ROLE OF MARKETING EDUCATORS. Walker, Bruce J.; Berry, Leonard L.; Etzel, Michael J.; Laczniak, Eugene R.; Muncy, James A.; Swan, John E. // AMA Winter Educators' Conference Proceedings;1986, p5
Focuses on the role of educators in enhancing professionalism in the field of marketing in the United States. Basis on the discussion of professionalism in marketing; Benefits and costs of efforts to build professionalism; Strategies and programs to accomplish professionalism in marketing...
- The guiding of America. Rohrback, Jeneal // AdMedia;Aug2006, Vol. 21 Issue 7, p52
This section presents an article about the perception of other nations towards the U.S. The author states that people from the U.S. are not as bad as what common individuals think of them. The article also discusses the importance of the culture of the U.S. to its advertising industry and...
- the teachers' lounge. Barlow, Dudley // Education Digest;Feb2003, Vol. 68 Issue 6, p64
Reflects on the bad and best practices of education in the U.S. Marketing strategies employed by companies to promote their brands; Relation of such strategies to education; Overview of Madeline Hunter's elements of effective instruction.
- Division Report Marketing Education. // Techniques: Connecting Education & Careers;Nov/Dec99, Vol. 74 Issue 8, p66
Cites developments concerning marketing education in the United States as of November 1999. Includes Pam Naylor's appointment as vice president of the Marketing Education Division of the Association for Career and Technical Education (ACTE); Events to be sponsored by the American Marketing...
- Learning From Youth Marketers. Geraci, John C. // School Administrator;Sep2005, Vol. 62 Issue 8, p24
Explores the lessons learned by youth marketers that can help educators reach youth in the U.S. effectively. Youth power in the business-consumer relationship; Implications of the kids getting older younger belief for educators; Influence on parents on their children's schooling.
- TEACHING THE MARKETING POLICY COURSE. Donnelly, James H.; Beatty, Sharon; Ferrell, O.C.; Mokwa, Michael; Rexeisen, Richard J. // AMA Winter Educators' Conference Proceedings;1986, p44
Focuses on the methods of teaching the marketing policy course in the United States. Factors to incorporate in the structure of marketing strategy; Objectives in teaching the strategy class; Description of the marketing policy course.
- Marketing Your Continuing Ed Program. Sevier, Robert A. // University Business;Nov2002, Vol. 5 Issue 9, p25
Discusses how to market a college's continuing education program. Growth markets in higher education; Increase in the number of adults aged 25 to 34 in the U.S. by 2010; Significance of Maslow's hierarchy of human needs; Elements of a marketing plan for continuing education.