The Tide Changes

Steiner, Christopher
June 2009
Forbes Asia;6/8/2009, Vol. 5 Issue 10, p28
The article focuses on the need of innovation to facilitate the business of Procter & Gamble Co. (P&G), which has been affected by the recession and controlled consumer spending. It is stated that the company's chief executive officer (CEO) A.G. Lafley might need some innovative tips to retain customers and increase sales. It is stated that P&G has been losing business to store brands, which are preferred by the customers for high-quality, low-price products.


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