TITLE

Young at Heart

AUTHOR(S)
Rai, Saritha
PUB. DATE
June 2009
SOURCE
Forbes Asia;6/8/2009, Vol. 5 Issue 10, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the Indian cellular company Bharti Airtel Ltd.'s plan to attract the country's youth by understanding their sensibilities. The company is following the reverse-mentoring program, in which young guides have been assigned to help the high-level managers understand the demands of a growing segment of young cell phone users, as stated by deputy chief executive officer (CEO) Sanjay Kapoor. The objective is to stay contemporary in its vision and strategy for its young users.
ACCESSION #
42314394

 

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