The two sides of dealing with the press

May 2009
Community Care;5/7/2009, Issue 1769, p18
The media is a difficult beast to tame, and the sensitive nature of social care stories makes this even more the case. Here we have created two scenarios, one positive and one negative, and asked three media professionals to give their opinions on how a council should manage the situation. While the press will always lean toward negative stories, each professional we talked to agreed that there is also space for positive coverage — as long as it is presented in the correct way.


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