March 2001
Advertising Age;3/12/2001, Vol. 72 Issue 11, p46
Trade Publication
The article describes the print campaign of Minute Maid Co. It emphasizes on the ability of its brand Premium Extra Vitamins C and E plus Zinc Orange Juice to give extra energy to professional women. The advertisement was created by Bcom3 Group's Leo Burnett USA. Art direction was handled by Per Jacobson.


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