The E-comm ROI squeeze

Cummings, Joanne
February 2001
Network World;02/26/2001, Vol. 18 Issue 9, p63
Trade Publication
Offers advice on analyzing the return on investment (ROI) for electronic-commerce initiatives. Findings of a summer 2000 study by IDC which showed that Internet executives failed to perform a ROI analysis on their e-commerce initiatives; Factors that hinder companies from determining e-commerce ROI; J.L. Hammett Co.'s funding of its e-commerce initiatives through sales of advertising and promotions.


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