Look at the birdie: Tweets are taking over

June 2009
Employee Benefit News;Jun2009, Vol. 23 Issue 8, p8
The author reflects on using Twitter and other social networking site for employee benefits communication. Between February 2008 and February 2009, Twitter experienced 1,382 percent growth. The author cites research which reveals that both employers born between 1980 and 2000 are leveraging Web 2.0 technologies to perform their jobs. Tips from Nathan Wallace, associate director of technology at Janssen-Cilag, to employers when implementing a Twitter-esque communication strategy are offered.


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