Serta eye many choices, branding to rev up sales

Thomas, Larry
March 2001
Furniture/Today;03/12/2001, Vol. 25 Issue 27, p28
Trade Publication
Discusses the growth strategy of bedding specialist Serta in 2001. Sales in 2000; Serta president Ed Lilly's comments on the importance of brand management and marketing; Aggressive pricing strategy; Goal of supplying retailers with the things they need to do business; Offer of both one- and two-sided versions of most models in its flagship Perfect Sleeper line.


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