TITLE

Serta broadens options on Masterpiece luxury line

AUTHOR(S)
Thomas, Larry
PUB. DATE
March 2001
SOURCE
Furniture/Today;03/12/2001, Vol. 25 Issue 27, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Serta's Masterpiece Sleep Products luxury bedding line has been remerchandised for 2001 to offer dealers a wider range of options. Launch of Masterpiece's first single-sided mattresses; Channel quilting process on selected models; Target retail price points; Integration of value-added features that provide compelling reasons to sell stepped-up merchandise.
ACCESSION #
4204869

 

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