Consumers Are Griping Over High Access Fees

Stump, Matt
March 2001
Multichannel News;03/12/2001, Vol. 22 Issue 11, p29
Reports that cheaper monthly prices are key to generating large increases in cable-modem penetration in the United States. Highlights of the March 2001 Media Forum held by Jupiter Research; Need for marketing messages that more clearly sell the attributes of high-speed Internet access; Price sensitivity's replacement of supply constraints as consumers become more aware of broadband.


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