TITLE

A new Lisa of life

AUTHOR(S)
McKenna, Ian
PUB. DATE
June 2009
SOURCE
Money Marketing;6/4/2009, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the implications of the rebranding effort of Aviva PLC in Great Britain. The author asserts that the initiative of Aviva is not timely because of the economic condition and it could signal a different view to its clients. The author projects that Aviva will soon revive market leadership and status to help leverage its product and attain success. It also cites the different products offered by the company, along with its advantages and benefits.
ACCESSION #
42010467

 

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