A new Lisa of life

McKenna, Ian
June 2009
Money Marketing;6/4/2009, p38
The article discusses the implications of the rebranding effort of Aviva PLC in Great Britain. The author asserts that the initiative of Aviva is not timely because of the economic condition and it could signal a different view to its clients. The author projects that Aviva will soon revive market leadership and status to help leverage its product and attain success. It also cites the different products offered by the company, along with its advantages and benefits.


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