TITLE

Aegon £30m tennis deal ahead of RDR changes

AUTHOR(S)
Pow, Helen
PUB. DATE
June 2009
SOURCE
Money Marketing;6/4/2009, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the sponsorship deal of Aegon UK Plc. with the Lawn Tennis Association to build that brand in anticipation of the expected retail distribution review changes in Great Britain. It states that Aegon as lead sponsor will be involved in all aspects of British tennis. According to marketing director Steven Clove, the partnership will allow Aegon to boost recognition among consumers.
ACCESSION #
42010424

 

Related Articles

  • Aegon to play on tennis tie. Brownsell, Alex // Marketing (00253650);5/27/2009, p1 

    The article reports on the sponsorship of Aegon, a pension and investments company, to the Lawn Tennis Association in Great Britain. The é30 million sponsorship aims to introduce Aegon as a consumer brand. With the support, the lawn tennis tournament formerly known as the Artois...

  • SECOND OPINION. Smith, Marcus // PRWeek (London);7/2/2010, p23 

    The author in this article discusses that the company Aegon is taking a brave step in the British tennis world by launching a campaign wherein they deliver tennis equipment and facilities in schools and parks and bring along with them the top players.

  • Aegon serves £30m volley to bolster UK tennis.  // Mortgage Strategy;9/22/2008, p11 

    The article reports on the £30 million of fund received by the Lawn Tennis Association from insurance company Aegon NV in September 2008 in Great Britain. The funding is designed to produce more tennis players of Great Britain like the famous Andy Murray. In addition, the funding gives the...

  • InBev rethinks Artois tie-ups as tennis deal ends. Kemp, Ed // Marketing (00253650);3/19/2008, p1 

    The article reports that InBev is looking ways to revive the brand Stella Artois sponsorship portfolio in Great Britain. It is stated that the Artois brand that ties to the tennis tournament will be closed for a change in strategy by the Lawn Tennis Association (LTA). It is confirmed that the...

  • Aegon extends British tennis sponsorship deal to 2017. Selby, Tom // Money Marketing (Online Edition);6/12/2013, p12 

    The article reports on the extension of the sponsorship deal of investor Aegon UK with the Lawn Tennis Association (LTA) to 2017.

  • TENNIS FACES BACKWARD.  // Sports Illustrated;07/18/1960, Vol. 13 Issue 3, p10 

    The article focuses on the vote taken by the International Lawn Tennis Federation in 1960 to defer open tennis competitions for another year. The countries who voted for open tennis included the U.S., France, Australia and Great Britain while those who voted against it included Spain and...

  • Tennis, everyone? Lee, Kate // Health (Time Inc. Health);Apr97, Vol. 11 Issue 3, p46 

    Announces that Play Tennis America is sponsoring the 1997 summer free lessons in cities across the country. Where to get more information.

  • FRENCH OPEN TO REMAIN AT ROLAND GARROS.  // Tennis Life;Apr2011, p8 

    The article reports on the decision of the French Tennis Federation (FTF) to expand the Roland Garros Stadium in Paris, France and continue to hold the French Open tournament in the place, citing FTF president Jean Gachassin's statement about respecting history.

  • USPTA PLAYER DEVELOPMENT CONFERENCE.  // Addvantage;Nov2012, Vol. 35 Issue 11, p19 

    The article offers information on the USPTA Player Development Conference to be held at the Academia Sánchez-Casal in Naples, Florida from December 7-9, 2012.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics