Aegon £30m tennis deal ahead of RDR changes

Pow, Helen
June 2009
Money Marketing;6/4/2009, p8
The article reports on the sponsorship deal of Aegon UK Plc. with the Lawn Tennis Association to build that brand in anticipation of the expected retail distribution review changes in Great Britain. It states that Aegon as lead sponsor will be involved in all aspects of British tennis. According to marketing director Steven Clove, the partnership will allow Aegon to boost recognition among consumers.


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