For ad buyers, it's more than ratings

McClellan, Steve
May 2009
Hollywood Reporter -- International Edition;5/15/2009, Vol. 409 Issue 41, p1
The article focuses on the new Content Power Ratings (CPRs) released by Publicis' Optimedia Inc. to assess the overall value of network and cable television (TV) programs to advertisers in the U.S. It states that the CPR rankings look at factors such as program environment, viewer involvement and chatter on blogs and social networks, and consider a program's viewing performance and trends on mobile and online.


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