Aud's taste for 'Blood'

Levine, Stuart
June 2009
Daily Variety;6/17/2009, Vol. 303 Issue 51, p6
Trade Publication
The article reports on the most watched new season of the television program "True Blood" from Home Box Office Inc. (HBO). It mentions that the program has accumulated 3.7 million viewers on its 9 p.m. telecast while 1.4 million viewers for the 11 p.m. airing. Michael Lombardo, president of HBO programming group states that the new show outmatched their expectation. It notes that the vampire drama "True blood" was the most watched television program after HBO's "The Sopranos."


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