SAM - The 3-Part Process of Social Media Marketing

Ramirez, Maurice A.
June 2009
American Salesman;Jun2009, Vol. 54 Issue 6, p20
Trade Publication
The article discusses the principles of social media marketing, namely strategic planning, authorship and mechanics. Areas of strategic planning include public relations and advertising. Using original work and words of the business' contact person is emphasized. Parsing social media content into microblogs can be delegated by the author to consulting strategic planner.


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