TITLE

SAM - The 3-Part Process of Social Media Marketing

AUTHOR(S)
Ramirez, Maurice A.
PUB. DATE
June 2009
SOURCE
American Salesman;Jun2009, Vol. 54 Issue 6, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the principles of social media marketing, namely strategic planning, authorship and mechanics. Areas of strategic planning include public relations and advertising. Using original work and words of the business' contact person is emphasized. Parsing social media content into microblogs can be delegated by the author to consulting strategic planner.
ACCESSION #
41994604

 

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