Ashwell, Emma
May 2009
Travel Weekly (UK);5/1/2009, p26
Trade Publication
The article discusses the strategies a travel agency should adopt while handling a Mystery Shopper. It is stated that she should be immediately greeted when she enters the branch, and the store should be well maintained. The store consultants, as stated, should try to cover all aspects of her holiday needs, including destination, budget and type of holiday package, and use all types of selling tools to impress her. It is stated that the consultants should be positive in approach.


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