TITLE

Targeting Young Intenders

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
March 2001
SOURCE
Wireless Week;03/12/2001, Vol. 7 Issue 11, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing campaign of wireless marketing company Cellular One aimed at intenders or young adult males. Information on its television spot; Details on its Web site; Brief background of the firm.
ACCESSION #
4194648

 

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