Family Loyalty: Implications for Planners

Rothstein, Jeff
March 2001
Journal of Financial Planning;Mar2001, Vol. 14 Issue 3, p50
Academic Journal
This article discusses the problems presented by family loyalty to financial planners. When a planner is bewildered by a client's actions, it's time to stop and try to determine where the client is coming from. More often than not, the planner will find a loyalty issue that is least three generations old operating in a client. Loyalty concerns itself with internalized expectations, injunctions and obligations in relation to one's family of origin that have powerful interpersonal influences. Loyalty involves every generation's obligation to help its members find a balance between personal freedom and personal responsibility.


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