TITLE

You've got sales

AUTHOR(S)
Foege, Alec
PUB. DATE
March 2001
SOURCE
Adweek New England Edition;03/05/2001, Vol. 38 Issue 10, pSR6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the establishment of a media intersection which converges online, print and broadcast advertising by AOL Time Warner. Overview of the online-offline programs of AOL Time; Factor that influences buyers' interest for the company's effort; Disadvantage of the program.
ACCESSION #
4193904

 

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