You've got sales

Foege, Alec
March 2001
Adweek New England Edition;03/05/2001, Vol. 38 Issue 10, pSR6
Trade Publication
Focuses on the establishment of a media intersection which converges online, print and broadcast advertising by AOL Time Warner. Overview of the online-offline programs of AOL Time; Factor that influences buyers' interest for the company's effort; Disadvantage of the program.


Related Articles

  • Buyers Salute AOLTW New Guard. Granatstein, Lisa; Larson, Megan // Adweek Western Edition;7/29/2002, Vol. 52 Issue 31, p18 

    Reports on the cross-platform deal-making strategy of AOL Time Warner for advertising in the U.S. Benefits of the strategy for AOL; Details on the strategy used by HBO and Time Inc. for building quality products; Information on the appointment of several executives at AOL.

  • Advertising us. Higgins, John M. // Broadcasting & Cable;02/04/2002, Vol. 132 Issue 5, p36 

    Reports the cross-promotion of the products of AOL Time Warner in the United States. Allocation of advertising inventory for cross-promotion; Impact of the advertising market on television operations; Acceleration in rates on digital cable and high-speed data sales.

  • AOL Time Warner predicts poor ad growth this year.  // Marketing (00253650);1/10/2002, p2 

    Forecasts the downturn of advertising by AOL Time Warner Inc. in Great Britain.

  • BRIEFS.  // Adweek Eastern Edition;5/12/2003, Vol. 44 Issue 19, p22 

    Presents news items related to advertising agencies in the U.S. as of May 12, 2003. Protest to be made against AOL Time Warner's financial failure; Plans of TNS to expand its brand and advertising unit.

  • Mega-brands missing in AOL Time Warner deals.  // Ad Age Global;Feb2001, Vol. 1 Issue 6, p19 

    Focuses on the announcement of media company AOL Time Warner regarding its first cross-media advertising deals. Reaction of the industry; Significance of the announcement; Recommendation to media agencies.

  • AOL UK needs to find a way to boost its advertising revenue. Lee, Jeremy // Campaign;2/14/2003, Issue 7, p16 

    Reports that AOL Time Warner Inc. needs to find a way to increase its advertising revenue in Great Britain. Amount that the company has lost; Reason behind the loss; Steps taken by the company to increase the revenue.

  • The new reality for media giants. Crawford, Anne-Marie // Ad Age Global;Jan2002, Vol. 2 Issue 5, p9 

    Discusses developments concerning media company AOL Time Warner as of January 2002. Changes in the perception of people on AOL Time Warner; Forecast of the company on its advertising business for 2002; Speculations on the cause of the change in the company's performance.

  • Buyers Salute AOLTW New Guard. Granatstein, Lisa; Larson, Megan // Adweek Eastern Edition;7/29/2009, Vol. 43 Issue 31, p2 

    Focuses on the improvement of the cross-platform deal-making process of AOL Time Warner (AOLTW) in New York City. Relationship of AOLTW with other advertising agencies; Interest of buyers in posting advertisements with AOL; Ways of getting advertisers to sign on to comprehensive cross-media deals.

  • How AOL TW can dig itself out of a mess. Mermigas, Diane // Electronic Media;7/22/2002, Vol. 21 Issue 29, p24 

    Focuses on the role of AOL Time Warner officials in cleaning up the advertising revenues and accounting practices of the company. Details on the cleaning plan of the management team; Reorganization of the organizational structure of the company; Investigation on the financial faced by AOL...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics