Leo Suggests Minute Maid a Life Changing Drink

Baar, Aaron
March 2001
Adweek Midwest Edition;03/05/2001, Vol. 42 Issue 10, p4
Trade Publication
Presents information on the advertising campaigns created by Leo Burnett advertising agency for Minute Maid orange juice. Description of the television commercial which featured basketball coach Bobby Knight; Focus of the advertisements; Details on other television commercials created by the advertising firm for Minute Maid.


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