Cricket sings new brand campaign, logo

Meyer, Dan
March 2001
RCR Wireless News;3/5/2001, Vol. 20 Issue 10, p5
Trade Publication
Reports on Leap Wireless International Inc.'s advertising campaign.


Related Articles

  • Leap Searches for New Cricket Faces.  // Wireless Week;5/15/2005, Vol. 11 Issue 11, p38 

    Reports on the search being conducted by Leap Wireless International for real live customers to star in its local advertisements. Prices given to customers who are chosen as finalist for the advertisement; Number of Leap's markets in the U.S.; Challenges faced by the carrier in the market.

  • The couch gets a voice. Meyer, Dan // RCR Wireless News;5/20/2002, Vol. 21 Issue 20, p18 

    Reports on the advertising campaign of Leap Wireless International Inc. for its Cricket service. Description of the Cricket campaign; Remarks from Leap vice president of sales and marketing Don McGuire; Commendation received by Leap from analysts.

  • Leap credits market success to multi-faceted awareness. Meyer, Dan // RCR Wireless News;8/6/2001, Vol. 20 Issue 32, p10 

    Focuses on the marketing strategies of wireless communication company Leap Wireless International Inc. State of use of wireless devices in the United States; Advertising and brand awareness efforts; Discussion on the non-traditional forms of advertising; Strategies for direct and indirect sales.

  • Dialing for dollars. Luna, Lynnette // Telephony;7/30/2001, Vol. 241 Issue 5, p7 

    Comments on how lucrative the wireless advertising market is as implicated in the case of Leap Wireless Inc. Market trials of the company; Financial success of Leap Wireless; Prediction on global revenues from advertising on wireless communication devices as of July 30, 2001.

  • Leap loses couch, keeps focus simple in re-launch. Meyer, Dan // RCR Wireless News;11/17/2003, Vol. 22 Issue 46, p9 

    Reports on the plan of Leap Wireless International Inc. to relaunch its Cricket branded wireless service in the U.S. in November 2003. Features of the upgraded service; Components of the company's wireless approach; Advertising campaign for the initiative; Overview of the industry's opinion on...

  • ACCOUNT ACTION.  // Advertising Age;7/14/2003, Vol. 74 Issue 28, p10 

    The article presents an update on several advertising accounts under review by different marketers in the U.S. as of July 14, 2003. The advertising accounts under review include those of Siebel Systems, Leap Wireless International and Pepsi-Cola Co. The net worth and details of the advertising...

  • Leap touts new pricing plan with radio ads, new icon. Meyer, Dan // RCR Wireless News;4/4/2005, Vol. 24 Issue 14, p12 

    Reports on the launch of telephone rate plans and service offerings supported by a re-branding campaign by Leap Wireless International Inc. Cost of the Unlimited Access rate plan per month; Features of the Unlimited Plus rate plan; Details of the branding campaign of the company.

  • Leap pushing AWS spectrum to market. Hill, Kelly // RCR Wireless News;3/31/2008, Vol. 27 Issue 8, p33 

    The article reports the launching of the first markets of Leap Wireless International Inc. that use the advance wireless services (AWS) spectrum. In addition, the operator is offering new devices, and a new advertising campaign designed to emphasize the difference between its low-cost unlimited...

  • T-Mobile USA, Leap move closer to AWS launches. Hill, Kelly // RCR Wireless News;10/22/2007, Vol. 26 Issue 40, p18 

    This sections offers news briefs related to advanced wireless services (AWS) in the U.S. T-Mobile USA Inc. confirmed that it has begun offering its first 3G handset to customers in New York. In Las Vegas, Nevada, Leap Wireless International has posted a variety of job ads seeking employees in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics