Zetsche's 1st job: Restore trust of Chrysler people

March 2001
Automotive News;3/5/2001, Vol. 75 Issue 5919, p12
Trade Publication
Focuses on the Chrysler group's recovery plan. Employee dismissal at the United States arm of DaimlerChrysler AG; Goal of getting cost reductions from suppliers; Sharing of platforms with Mitsubishi and possible sharing of powertrains with Mercedes; Chrysler Chief Executive Dieter Zetsche's tasks including the creation of an open participatory culture and enjoining employees and suppliers to help save the firm.


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