Klug's Job 1: What works?

Cantwell, Julie
March 2001
Automotive News;3/5/2001, Vol. 75 Issue 5919, p4
Trade Publication
Focuses on Jan Klug, Ford Motor Co.'s marketing chief. Scope of responsibilities including the task of determining whether existing marketing practices are effective and the reduction of incentives spending; Career history of Klug at Ford Motor; Klug's plan to buy cable television sports and less national network television to save money.


Related Articles

  • Not just business as usual.  // Automotive News;7/23/2001, Vol. 75 Issue 5940, p18 

    Presents an interview with Jan Klug, vice president of global marketing for Ford Motor Co. concerning corporate strategies in the United States. Involvement of Ford in the marketing of Premier Automotive Group brands; Views on the media planning consolidation; Role of Klug on the marketing...

  • Ford's Klug: I'm staying put.  // Automotive News;10/1/2001, Vol. 76 Issue 5951, p2 

    Focuses the performance of Jan Klug, marketing communications manager of Ford Motor Co. in Detroit, Michigan. Reaction on the promotion offered by the company; Management scheme employed for globalization; Comments on the over-all performance of the company.

  • A new sort of leader.  // Advertising Age;4/9/2001, Vol. 72 Issue 15, ps18 

    The article presents an interview with Jan Klug, vice-president of global marketing at U.S.-based Ford Motor Co. Her priority is understanding how all Ford groups can make more rapid connections with users. She is determined to get her group out of the theoretical and into action with ruthless...

  • Mercury's marketing is Klug's top priority.  // Automotive News;2/4/2002, Vol. 76 Issue 5969, pM2 

    Presents an interview with Jan Klug, vice president of Ford Motor Co. global marketing. Details on the brand positioning plans for Mercury; Inclusion of Mercury into the Premier Automotive Group; Importance of distribution channel on Ford portfolio.

  • Versatility gives Jan Klug global reach.  // Automotive News;4/23/2001, Vol. 75 Issue 5926, p20 

    Interviews Jan Klug, vice president of global marketing at Ford Motor Co. Characteristics of successful carmakers in the twenty-first century; Goal of understanding how groups can make more rapid connections with end users; Role in raising the creative bar for Ford Division's advertising by J....

  • Wahl sets her sights on LS, Sable. Guilford, Dave // Automotive News;7/19/1999, Vol. 73 Issue 5829, p22 

    Reports on Deborah Wahl's appointment as marketing communications manager of car company Lincoln. Career background; Duties and responsibilities.

  • Ford appoints Euro marketing supremo. Stones, John // Marketing Week;9/16/2004, Vol. 27 Issue 38, p7 

    Reports on the designation of Geoff Polites as chief marketing officer at Ford Motor Co. in Europe. Career history of Polites; Replacement of Earl Hesterberg by Polites; Responsibilities of Polites in the company.

  • Lincoln Navigator. Halliday, Jean // Advertising Age;6/29/1998, Vol. 69 Issue 26, pS12 

    Profiles Mike Richards, the brand manager for Ford Motor Co.'s Lincoln Navigator. Efforts he has put into the marketing of the automobile.

  • Ford appoints chief to oversee European ads. Barrett, Lucy // Marketing (00253650);7/8/1999, p3 

    Announces the appointment of Andrew Eggleston as Ford Motor Co.'s vice-president of marketing for European sales and service. Duties and responsibilities; Career background of Eggleston; Other management changes.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics