TITLE

Klug's Job 1: What works?

AUTHOR(S)
Cantwell, Julie
PUB. DATE
March 2001
SOURCE
Automotive News;3/5/2001, Vol. 75 Issue 5919, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Jan Klug, Ford Motor Co.'s marketing chief. Scope of responsibilities including the task of determining whether existing marketing practices are effective and the reduction of incentives spending; Career history of Klug at Ford Motor; Klug's plan to buy cable television sports and less national network television to save money.
ACCESSION #
4192609

 

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