Branding is for Cowboys
- A Cool Front MOVES IN. Johannes, Amy // Promo;Aug2006, Vol. 19 Issue 9, p20
The article focuses on the promotional strategies of Coca-Cola Co. and Ford Motor Co. in the U.S. for customer targeting. Coke has spent $147.8 million on television advertising in the first quarter of 2006, which is a 70 percent increase from the amount in 2005. Furthermore, Ford increases its...
- Late news. // Advertising Age;11/12/2001, Vol. 72 Issue 46, p1
This article discusses developments in U.S. advertising and marketing. Coca-Cola suspended plans to assign advertising for beverages to Foote Cone and Belding. McDonald's Corp. promoted two division marketing leaders to key national marketing posts. Ford Motor Co.'s Ford Division is preparing a...
- For the record. // Advertising Age;8/31/1998, Vol. 69 Issue 35, p25
Presents news briefs on marketing and advertising as of August 31, 1998. Financial performance of Paris, France-based Havas Advertising during the first half of 1998; Consolidation of Ford Motor's Japanese advertising in Tokyo; Introduction of Coca-Cola's ready-to-drink tea products in Beijing,...
- BRANDS GEEK OUT ON PAST WITH FACEBOOK TIMELINES. // Advertising Age;3/5/2012, Vol. 83 Issue 10, p6
The article reports on various companies' creative use of Facebook and the social network Web site's new "Timeline" layout. The use of the new layout to present historical information about the company, their products and brands for Internet marketing purposes is discussed. Examples presented...
- 10 FOLLIES. // Advertising Age;12/20/2004, Vol. 75 Issue 51, p38
Provides information on the worst marketing ideas as of December 20, 2004. Television advertisement for Coca-Cola Co. centered on an underarm; British advertisement for the Ford Sportka that showed a computer-animated cat being decapitated by a closing sunroof; Law passed by the Russian...
- Magnanimity Lives. // NZ Marketing Magazine;Mar2000, Vol. 19 Issue 2, p6
Reports on Ford Motor Co. and Coca-Cola Company. Estimated cost for the plan of Ford to put computers, printers and net access into the homes of its worldwide workforce; Purpose of Coca-Cola in cooperating with governments of developing nations.
- Coke planning `Red Hot' promo. // Advertising Age;5/29/1995, Vol. 66 Issue 22, p4
Reports on the launching of `Coca-Cola Co. Red Hot Summer' promotion, with Ford Motor Co. and Foot Locker as co-sponsors. Costs; Promotions planned.
- Consortium aims to make more plastics from plants. // Corporate Knights Magazine;Summer2012, Vol. 11 Issue 2, p14
The article reports that the trend of making plastics from plants instead of petroleum has attracted major industry players Coca-Cola, Ford and Nike among others which announced the Plant PET Technology Collaborative coalition to find ways to make plastic products from 100% plant-based materials.
- Bust to boom - and back. // Automotive News;3/17/2003, Vol. 77 Issue 6029, p4
Focuses on the strategy adopted by Ford Motor Co. to survive in automobile industry. Status of Ford cars in the early 1980s; Vehicle introduced by Ford that became America's best selling car by the late 1980s.