TITLE

Let's not ignore the potential of the web as a mass ad medium

AUTHOR(S)
Marquis, Simon
PUB. DATE
March 2001
SOURCE
Marketing (00253650);3/1/2001, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the use of the Internet as a mass advertising medium in Great Britain. Decline of the Internet industry in 1999; Increasing number of consumers gaining access to the Internet; Statistics on the use of the Internet by household; Opportunities for marketers.
ACCESSION #
4189719

 

Related Articles

  • Web interactivity engages customers. Peters, Jackie // Marketing News;10/1/2006, Vol. 40 Issue 16, p24 

    The article focuses on the concept of interactive marketing. Broadly defined, interactive marketing should sponsor voluntary participation by the consumer to interact with a message. The goal of an interactive marketing strategy is to create the most effective program to encourage consumer...

  • The Role of Gender in Syrian Consumers' Beliefs about and Attitudes towards Online Advertising. Mahmoud, Ali Bassam // European Journal of Economics, Finance & Administrative Sciences;Apr2012, Issue 47, p90 

    Gender is considered one of the top segmentation factors that the targeting of the advertising message is based on. Consumers' beliefs about and attitudes towards advertising is considered as an indicator to advertising effectiveness. Previous research has suggested that gender influences both...

  • Ad watchdog takes action on OBA transparency. Shields, Ronan // Marketing Week (Online Edition);10/ 7/2013, p1 

    The article discusses the action of the Advertising Standards Authority (ASA) to address poor consumer awareness and lack of clarity on behavioural advertising. ASA claimed that more than 77% of registered companies in the online behavioural advertising (OBA) sector may be violating transparency...

  • DIRECT CHOICE: PARKNSHOP. Szeto, Ralph // Media: Asia's Media & Marketing Newspaper;9/19/2003, p15 

    The article reports on a HTML email campaign from ParknShop that was sent to a select, targeted group, mostly likely high income earners in Hong Kong, China. Email is indeed a good and cost-effective channel to inform customers and to deliver this marketing communications message. It serves as a...

  • Flexibility is the recession-buster. Dietrich, Liane // Revolution (14605953);Jul/Aug2009, p62 

    The article discusses the importance of flexibility in implementing digital marketing strategy. The entry notes that the mandate to reduce digital marketing budgets makes it difficult for advertisers to compete for online shoppers. Faced with cost issues, brand and retail marketers are turning...

  • Opening the seller's door. Dancer, Helen // Bulletin with Newsweek;09/07/99, Vol. 117 Issue 6190, p80 

    Focuses on the characteristics of Internet advertising. Views of Anthony Bertini, chief executive officer of online advertising agency BMC Media.com, on information-based marketing; Viral marketing phenomenon; Niche advertising; Why there is a trend by Australian advertisers to place their...

  • Ad networks need to behave if they're to stay at the web party. James, Mike // New Media Age;5/29/2008, p17 

    The author opines that advertising networks need to behave in order to stay in the online market. According to the author, customers will not want their online behavior to be tracked. He thinks that the growth of advertising networks present opportunities for investment, consolidation and...

  • Introduction. Petrie-Norris, Colin; Dennys, Harriet // Media Week;11/11/2008 Online Ad Networks, p3 

    The article presents opinions of two authors on issues related to online advertising networks. One of them thinks the expansion and growth of advertising networks is driven by a number of advances in key areas, one being the placement options offered by networks to marketers. The second author...

  • I haven't been doing any mobile marketing so far. How hard will it be to catch up? Lovison, Josh // Advertising Age;3/22/2010, Vol. 81 Issue 8, p58 

    The article presents questions and answers about mobile marketing. Consumer's behavior with wireless technology such as smartphones and pocket computers is noted. The topics of Verizon's 4G network, technology adoption, and network upgrades are mentioned. The popularity of Apple's iPhone, the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics