Let's not ignore the potential of the web as a mass ad medium

Marquis, Simon
March 2001
Marketing (00253650);3/1/2001, p26
Trade Publication
Comments on the use of the Internet as a mass advertising medium in Great Britain. Decline of the Internet industry in 1999; Increasing number of consumers gaining access to the Internet; Statistics on the use of the Internet by household; Opportunities for marketers.


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