TITLE

Selling points

AUTHOR(S)
Burridge, Jonathan
PUB. DATE
May 2009
SOURCE
Money Marketing;5/28/2009, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the relevance of sales and advice in marketing a product or service in Great Britain. A company can promote a product by offering them information on the products and services offered by the company. Communication with clients helps a company determine the need of the customer wherein the company provides advice to satisfy their needs or problems. This leads to the sale of the product or services.
ACCESSION #
41894822

 

Related Articles

  • More Than Just a Sign - Getting Creative With Aisle Violaters.  // Point-of-Purchase;Mar2013, Vol. 8 Issue 8, p16 

    The article discusses the benefits of creative aisle violaters in marketing brands at retail outlets. A snapshot on the evolution of durable and cost-effective visual communication tools with compact signs that attract shoppers has been provided. The creative execution from brands that divert...

  • Inspiration. Rundles, Jeff // Wearables Business;Mar2004, Vol. 8 Issue 3, p4 

    Focuses on the developments in promotional wearables in the U.S. Factors affecting the promotional wearables market; Responses of the clothing industry to the development of promotional products; Information on the promotion of camp shirts.

  • GET 'EM WHILE THEY'RE HOT. Wilkinson, Kaija // New Orleans CityBusiness (1994 to 2008);12/17/2001, Vol. 22 Issue 26, p25 

    Reports the markdown on prices of commercial products in New Orleans, Louisiana. Significance of sales promotion for the menswear market; Offer of holiday discounts; Impact of the recession on apparel sales.

  • BEST OF THE BLOGS.  // Campaign;7/20/2012, Issue 29, p23 

    Several blogs on issues related to advertising are presented.

  • PROBABILITY COMPARATIVE METHODICS OF SELLING ABILITY OF COMMODITIES BY PRODUCT GROUPS. Kucherova, Y. K. // Actual Problems of Economics / Aktual'ni Problemi Ekonomìki;Aug2012, Vol. 134 Issue 8, p279 

    The article considers the opportunity of a national product promotion at local and international markets. Methods of evaluating selling abilities of the commodities from various product groups are presented, adequate by their parametrical indicators. In contrast to the percentage and statistical...

  • A GIRAFFE, A SPY AND A POP STAR.  // Advertising Age;12/30/2002, Vol. 73 Issue 51, p9 

    This article deals with factors influencing the effectiveness of an advertising campaign. In many cases, 2002 advertising effectiveness in the U.S. was rooted in creative consistency and familiarity. Several long-standing campaigns, including efforts from Clairol and Pier 1 imports, achieved...

  • Get payback from a giveaway. West, Richard // Marketing Week;4/13/2006, Vol. 29 Issue 15, p43 

    The article discusses the use of free gifts and promotional offers that are applied by marketers in Great Britain. It has been stated that consumer promotions are not limited to sales increase but it also intends to develop brand awareness and to educate existing and potential consumers about...

  • The PedEgg Phenomenon. Aronow, Peter // Response;Aug2011, Vol. 19 Issue 11, p47 

    The article reports on the impact of PedEgg in direct response marketing in the U.S. It states that PedEgg set records for sales, changed the direct response television (DRTV) formula and raised media rates and intense competition. It notes that PedEgg was promoted by one of the best marketers...

  • Back by Popular DEMAND. Conrad, Dennis // Casino Journal;Jul2012, Vol. 25 Issue 7, p20 

    The article offers brief information on several casino promotions including "CONRAD IS WANTED!" by Black Oak Casino, "ALL SHOOK UP," by Carson Valley Inn Casino and "CELEBRATION OF JOINING" by Jackson Rancheria Casino & Hotel.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics