A Comparative Analysis of Image Rights in South Africa

Cornelius, Steve
November 2008
International Sports Law Review Pandektis;2008, Vol. 7 Issue 3/4, p424
Academic Journal
The article examines the image rights in South Africa. It states that international celebrities have contributed a significant impact on the commodities in the country. The advertising industry is taking advantage of the popularity of the international celebrities and realises the opportunity of promoting their merchandise and trade marks. However, various advertising agencies are using the attributes of a person without his or her consent. Ancient legal systems only recognises personality rights, but not generally concerned with protection of individuals against physical assaults.


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