TITLE

Hawaii at the California: A business model that has worked since '75

AUTHOR(S)
KAUS, DANEK S.
PUB. DATE
June 2009
SOURCE
Las Vegas Business Press (10712186);6/8/2009, Vol. 26 Issue 23, pP18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article describes the business model being used by the California Hotel in Las Vegas, Nevada. According to the author, the Cal, as it is known, is decorated to have the look and ambience of Hawaii, as a large number of guests come from that state. Background information on the Boyd Gaming Corp.-owned hotel, founded by the father of executive director Bill Boyd, is presented. The hotel also offers traditional Hawaiian menus for guests and gives importance to customer service.
ACCESSION #
41879737

 

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