TITLE

Rationale for Online Banking Starts to Shift

AUTHOR(S)
Stoneman, Bill
PUB. DATE
March 2001
SOURCE
American Banker;3/12/2001, Vol. 166 Issue 48, p6A
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the shift in the rationale for online banking. Shift from cost savings to retention of the most valuable customers; Failure of the projected savings or revenue gains to materialize; Traditional bank's development of a business model based on low operating costs and better distribution channels.
ACCESSION #
4186561

 

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