Rationale for Online Banking Starts to Shift

Stoneman, Bill
March 2001
American Banker;3/12/2001, Vol. 166 Issue 48, p6A
Trade Publication
Discusses the shift in the rationale for online banking. Shift from cost savings to retention of the most valuable customers; Failure of the projected savings or revenue gains to materialize; Traditional bank's development of a business model based on low operating costs and better distribution channels.


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