TUI scraps Trips and Magic brands

May 2009
Travel Weekly (UK);5/8/2009, p18
Trade Publication
The article reports that TUI Travel PLC is to drop its Trips Worldwide and Magic of the Orient brands. The changes are result of a 30-day strategic review of long-haul brands Travelmood, Austravel and Trips Worldwide after the appointment of Clare Tobin as managing director of specialist long-haul brands. Tobin confirmed that Magic of the Orient and Trips Worldwide products will be combined into the Travelmood brand.


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