TITLE

TUI scraps Trips and Magic brands

PUB. DATE
May 2009
SOURCE
Travel Weekly (UK);5/8/2009, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that TUI Travel PLC is to drop its Trips Worldwide and Magic of the Orient brands. The changes are result of a 30-day strategic review of long-haul brands Travelmood, Austravel and Trips Worldwide after the appointment of Clare Tobin as managing director of specialist long-haul brands. Tobin confirmed that Magic of the Orient and Trips Worldwide products will be combined into the Travelmood brand.
ACCESSION #
41787209

 

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