TITLE

'Fall back in love with Britain,' says Shearings

AUTHOR(S)
Perrett, Michelle
PUB. DATE
May 2009
SOURCE
Travel Weekly (UK);5/8/2009, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Shearings Holidays has launched television (TV) and press advertising campaign to promote domestic summer breaks. Shearings has launched its Great British Summer campaign to target consumers who have not yet booked their summer holiday. The campaign includes a new brochure, which aims to encourage customers to fall in love with Britain again.
ACCESSION #
41787203

 

Related Articles

  • Screen grab.  // Travel Trade Gazette UK & Ireland;5/26/2003, Issue 2565, p15 

    Reports on the launch of Shearings' travel agent competition. Mechanics of the competition; Price.

  • Shearings has plenty to 'hola' about.  // Travel Weekly (UK);10/26/2007, p10 

    The article reports on a Spanish-themed event held by Shearings Holidays to celebrate the launch of its new brochure in 2007. More than 60 travel agents from all over northwestern England attended the event held at La Vina Tapas Bar. Shearings staff were then on hand to show agents the new...

  • CAROLINE BROWN. BROWN, CAROLINE // Travel Weekly (UK);4/12/2012, Issue 2112, p31 

    The article offers information on Caroline Brown, commercial director of Shearings Holidays, and focuses on the tough market situation faced by travel agents and tour operators.

  • Operator seeks to engage with agents via social media.  // Travel Weekly (UK);8/29/2013, Issue 2183, p17 

    The article reports on the plan of travel company Shearings Holidays to launch its 2014 consumer campaign in Great Britain and mentions that it aims to coordinate with travel agents through social media.

  • Shear shopper's delight.  // Travel Weekly: The Choice of Travel Professionals;3/8/2004, Issue 1708, p12 

    Shearings Holidays is to extend its shopping incentive scheme until March 31 after hundreds of travel agents earned thousands of pounds worth of shopping voucher. "Shop' Til You Drop 2" gives agents the chance to earn £10 high-street shopping vouchers. To qualify agents have to make four...

  • Shearings splits UK to boost regional focus. Dennis, Juliet // Travel Weekly (UK);9/18/2009, p30 

    The article reports on the decision of Shearings Holidays to divide its 2010 Great Britain and Ireland brochures. It states that the brochures have been splitted in five areas covering 30 new tours in Great Britain. According to commercial director Caroline Brown, the scheme will help travel...

  • Magic moment.  // Travel Trade Gazette UK & Ireland;8/13/2004, Issue 2627, p12 

    Reports on the victory of travel consultant, Laura Flintham in the Magic Eye competition conducted by Shearings Holidays in Great Britain. Search of contestants for the hidden message in artwork made out of Shearings logos and brochures.

  • Shearings winner goes Stateside.  // Travel Weekly: The Choice of Travel Professionals;1/12/2004, Issue 1700, p28 

    Barrow, England-based travel agent Lee Johnson is jetting off to the New York City as a reward for bringing in the business for Shearings Inc. Johnson, cities team leader at Barrow Travel, was among the best performing agents in Great Britain for the coach operator. He was entered into a prize...

  • Who's backing Trust In Travel Agents?  // Travel Trade Gazette UK & Ireland;9/24/2010, Issue 2928, p9 

    The article presents the views from executives regarding the trust in travel agents' campaign. John McEwan of Advantage Travel Centres Ltd. states that it is a great concept to back up the trade and revive consumer confidence. According to Nick Longman of Tui Travel PLC, a campaign that is...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics