TITLE

More Than Ever, Big Donors Want to See Value for Their Dollars

AUTHOR(S)
Kreimer, Susan
PUB. DATE
June 2009
SOURCE
H&HN: Hospitals & Health Networks;Jun2009, Vol. 83 Issue 6, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article emphasizes the importance of reporting back to donors about where their donations were spent. A survey conducted by the Association for Healthcare Philanthropy found that the recession negatively affected fundraising in the U.S. In relation to this, the author urges hospitals to be more creative in courting philanthropists and forge long-term relationships with donors. The views of William C. McGinly, president and chief executive officer (CEO) of the association, on hospital-donor relationship are highlighted. INSET: GETTING OUT THE MESSAGE.
ACCESSION #
41785882

 

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