Of beer and brain candy

Parpis, Eleftheria
March 1998
Adweek Southeast Edition;03/16/98, Vol. 19 Issue 11, p21
Trade Publication
Focuses on commercials for Miller Lite, a product from Miller Brewing. Information on Fallon McElligott, Linus Karlsson and Paul Malmstrom, who created the campaign; Details on who was hired by Miller Brewing to handle the account of Miller Lite and Miller Genuine Draft; Amount of money used for advertising on Miller Lite.


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