TITLE

Of beer and brain candy

AUTHOR(S)
Parpis, Eleftheria
PUB. DATE
March 1998
SOURCE
Adweek Southeast Edition;03/16/98, Vol. 19 Issue 11, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on commercials for Miller Lite, a product from Miller Brewing. Information on Fallon McElligott, Linus Karlsson and Paul Malmstrom, who created the campaign; Details on who was hired by Miller Brewing to handle the account of Miller Lite and Miller Genuine Draft; Amount of money used for advertising on Miller Lite.
ACCESSION #
417684

 

Related Articles

  • Miller Lite Goes Late Night to Expand Target. Sampey, Kathleen // Brandweek;01/15/2001, Vol. 42 Issue 3, p3 

    Focuses on an advertising campaign of Miller Lite in the United States as of January 2001. Features of the campaign; Purpose of the campaign.

  • Accounts in Review/2. Jensen, Trevor // Adweek Southeast Edition;12/14/98, Vol. 19 Issue 50, p9 

    Focuses on the need of Miller Lite for advertising campaigns. Brief information on Miller Lite; Importance of advertising on Miller's marketing performance; Contenders for the advertising campaigns.

  • Playing time. Khermouch, Gerry // Brandweek;11/10/97, Vol. 38 Issue 42, p1 

    Reports on the plans of the Miller Genuine Draft company to return to a national media role using an advertising campaign. Circumstances surrounding the return; Amount of money involved in the advertising campaign; Names of the organizations involved in the campaign; Advantages of the campaign...

  • 2 MGD Shops Unveil 'Purity' Spots. Panczyk, Tania D.; Beirne, Mike // Adweek Eastern Edition;10/7/2002, Vol. 43 Issue 40, p4 

    Reports the launch of advertisement for the Miller Genuine Draft brand of Miller Brewing in the U.S. Description of the commercial; Theme of the promotional campaign; Approval of the National Beer Wholesalers Association.

  • Miller Genuine Draft cleans up with campaign.  // Wholesale News (Lewis Business Media LTD);Sep2010, Issue 10, p64 

    The article offers information on the plans of Miller Genuine Draft to launch a through-the-line advertising campaign.

  • LETTERS TO THE EDITOR. McBride, Jack; Hogshead, Sally; Robaire, Jean; Kari, Mark; De Falco, Joseph // Advertising Age;12/14/1998, Vol. 69 Issue 50, p24 

    Presents letters to the editor referencing to an article about the advertising campaign of Miller Lite.

  • Miller Genuine Draft Reveals The Extraordinary.  // Checkout;Sep2010, Vol. 36 Issue 8, p80 

    The article reports on the announcement made by Miller Genuine Draft concerning its plan to launch a heavyweight through-the-line campaign that focuses on its unique brewing process in Ireland.

  • No-Man's-Land. Goldman, Debra // Adweek Midwest Edition;11/16/98, Vol. 39 Issue 46, p62 

    Presents information on the plans of Miller Brewing Co. to modify its advertising campaign for Miller Lite beer. Suggestions for a successful advertising campaign; Comments on the quality of the product.

  • I Like Ike and... Lukas, Paul // American Demographics;Oct98, Vol. 20 Issue 10, p70 

    Unveils the advertising campaign entered by the Miller Brewing Co. for its Miller High Life beer product. Variety of brand and line extensions of Miller; How the beer's marketing team tried to differentiate the Millers' brews.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics