Measuring Your Company's Value Equation

Hathaway, Bonnie
March 2001
Multichannel News;03/05/2001, Vol. 22 Issue 10, p49
Focuses on issues that will be discussed at the Cable Television Public Affairs Association's (CTPAA) annual meeting in Washington, D.C., on April 22-25, 2001, which will have 'Public Affairs: Completing the Value Equation' for its theme. Emphasis on the importance of public relations in running a successful business; Ways a company can increase its value quotient.


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