TITLE

Measuring Your Company's Value Equation

AUTHOR(S)
Hathaway, Bonnie
PUB. DATE
March 2001
SOURCE
Multichannel News;03/05/2001, Vol. 22 Issue 10, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on issues that will be discussed at the Cable Television Public Affairs Association's (CTPAA) annual meeting in Washington, D.C., on April 22-25, 2001, which will have 'Public Affairs: Completing the Value Equation' for its theme. Emphasis on the importance of public relations in running a successful business; Ways a company can increase its value quotient.
ACCESSION #
4169060

 

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