TITLE

The concept of brand experience

AUTHOR(S)
Schmitt, Bernd
PUB. DATE
June 2009
SOURCE
Journal of Brand Management;Jun2009, Vol. 16 Issue 7, p417
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses various reports published within the issue, including one on the relation between brand experience and other brand constructs, one on the concepts of brand and measurement scales, and another on the impact of brand experience on consumer behavior.
ACCESSION #
41689410

 

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