Move to phone support to cut distribution costs

May 2009
Money Marketing;5/21/2009, p12
The article suggests the efficacy of telephone distribution of life insurance in reducing distribution costs among life insurance companies in Great Britain in 2009. It is highly recommended that insurance providers should restructure their communication and distribution strategy to balance it with the struggling economy. It is the primary objective of providers to reduce expenses but continue to reach out to its clients.


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