Down-Sell In Japan

Schoenberger, Chana R.
May 2009
Forbes Asia;5/25/2009, Vol. 5 Issue 9, p14
The article reports that 7-Eleven Inc., the biggest convenience store operator in Japan, is making efforts to sell more services and cheaper goods in a larger number of shops. The firm's customers can buy a frozen package of five fried meat-filled dumplings for $1. Its parent company 7&i Holdings has been trying to attract more customers.


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