TITLE

Marketing & media: digest

PUB. DATE
February 2001
SOURCE
Automotive News;2/26/2001, Vol. 75 Issue 5918, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments concerning marketing in the automotive industry in the United States as of February 26, 2001. Appointment of Crispin Porter & Bogusky to market the Mini model of Bayerische Motoren Werke AG; Plans of Saab Cars USA Inc. to move its creative advertising account to Lowe Brindfors, from the Martin Agency; Pontiac's advertisement in the 'Survivor' collector's issue and sweepstakes of 'People' magazine.
ACCESSION #
4158548

 

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