Marketing & media: digest

February 2001
Automotive News;2/26/2001, Vol. 75 Issue 5918, p18
Trade Publication
Reports on developments concerning marketing in the automotive industry in the United States as of February 26, 2001. Appointment of Crispin Porter & Bogusky to market the Mini model of Bayerische Motoren Werke AG; Plans of Saab Cars USA Inc. to move its creative advertising account to Lowe Brindfors, from the Martin Agency; Pontiac's advertisement in the 'Survivor' collector's issue and sweepstakes of 'People' magazine.


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