TITLE

Toyota targets customer satisfaction

AUTHOR(S)
Rechtin, Mark
PUB. DATE
February 2001
SOURCE
Automotive News;2/19/2001, Vol. 75 Issue 5917, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the implementation of Signature, a pilot dealer-standards program by Toyota Division in Los Angeles, California. Aim of raising customer satisfaction; Expectation of gain in sales; Absence of cash incentives or dealer discounts.
ACCESSION #
4158512

 

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