Vanzura lands at Hummer

Kisiel, Ralph
February 2001
Automotive News;2/19/2001, Vol. 75 Issue 5917, p4
Trade Publication
Reports the selection of Liz Vanzura as advertising director of Hummer in the United States. Position at the Volkswagen of America Inc.; Reason for the career change; Career background of Vanzura.


Related Articles

  • Auto engineer having more fun in marketing. Halliday, Jean // Advertising Age;6/4/2001, Vol. 72 Issue 23, ps8 

    This article profiles Liz Vanzura, advertising director for the Hummer automobile at General Motors Corp. She graduated with a degree in mechanical engineering from General Motors Institute but found she preferred to work in marketing.

  • Cadillac: 'To take the next step, you gotta change'.  // Automotive News;10/2/2006, Vol. 81 Issue 6223, p32F 

    The article presents an interview with Liz Vanzura, global marketing director for General Motors Corp.'s luxury brand Cadillac. She explains why a new advertising agency was opened for Cadillac. She refers to her future plans to continue associating Cadillac with urban culture and celebrities....

  • Liz Vanzura.  // Automotive News;9/11/2000, Vol. 75 Issue 5893, p20W 

    Profiles Liz Vanzura, director of marketing and advertising of Volkswagen of America Inc. in North America. Educational background; Account of Vanzura's first automotive job; Career achievements; Views on being a woman in the automobile industry; Career highlights.

  • Ad veteran is architect for GM's media planning agency. Halliday, Jean // Crain's Detroit Business;09/11/2000, Vol. 16 Issue 37, p45 

    Reports the appointment of Dennis Donlin as president of the first consolidated media planning agency of General Motors Corp. in Detroit, Michigan. Career and educational background of Donlin; Changes made to organizational rules incorporating traditional planning operations; Plan to adopt a...

  • GM Planworks names two to executive positions. Smith, Jennette // Crain's Detroit Business;09/04/2000, Vol. 16 Issue 36, p2 

    Announces the appointment of two executives for GM Planworks, the advertising media planning unit dedicated to work for General Motors Corp.

  • 2 women to lead GM divisions. Jackson, Kathy // Automotive News;9/7/1998, Vol. 73 Issue 5783, p1 

    Presents information on the nine executives which were chosen by General Motors Corp., in an effort to reorganize its sales, service and marketing operations. When the posisions were announced; Significance of the appointment of two women to lead divisions; Details on the reorganization plans...

  • GM Goes Underground To Hype Hummer Sequel. Greenberg, Karl // Brandweek;6/20/2005, Vol. 46 Issue 25, p6 

    Reports on the advertising campaign of General Motors for its Hummer vehicles in the U.S. in 2005. List of cities that are included in the campaign; Involvement of ESPN in the campaign; Views of Liz Vanzura, director of marketing for the General Motors brand, on the target market of the campaign.

  • Vanzura moves to Cadillac. LaReau, Jamie // Automotive News;1/16/2006, Vol. 80 Issue 6185, p3 

    The article reports that a General Motors Corp. spokeswoman announced recently that Liz Vanzura, global director of marketing at Hummer, will replace Jon Brancheau as the director of global marketing for Cadillac. Brancheau replaces Kim McGill as the director of retail development for Cadillac....

  • Cadillac taps Modernista, slaps Burnett. Halliday, Jean // Advertising Age;3/6/2006, Vol. 77 Issue 10, p1 

    The article reports that General Motors (GM) pulled its Cadillac media account from Leo Burnett USA and transferred it to independent advertising agency Modernista as of February 2006. In addition, GM called a review for its Goodwrench dealer parts and service account, which is also handled by...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics