TITLE

Go Smile Seeks Exposure With Expansion

AUTHOR(S)
Edgar, Michelle
PUB. DATE
December 2008
SOURCE
WWD: Women's Wear Daily;12/13/2008, Vol. 196 Issue 124, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the expansion plans of the company Go Smile. The company was acquired by JH Partners and is now focusing on growing its existing domestic sales through expansion of the product portfolio and revamping the existing products. With an aim to raise brand awareness, the firm repackaged its product lineup to focus more at the beauty category besides the oral segment.
ACCESSION #
41539072

 

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