TITLE

Keep Ambiance in Mind

PUB. DATE
June 2009
SOURCE
FoodService Director;6/15/2009, Vol. 22 Issue 6, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of Andrew Lough, marketing manager at the University of Missouri in Columbia, on the importance of maintaining the location's ambiance while using point of sale (POS) marketing strategy in promoting products. Lough describes a variety of POS marketing strategies used by the university such as digital display and standard print pieces. He explains the importance of considering customers first before making any marketing decisions. He suggests the use of POS marketing to support menu, atmosphere and staff.
ACCESSION #
41538090

 

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