Staying on Point (of Service)

Ramsey, Lindsey
June 2009
FoodService Director;6/15/2009, Vol. 22 Issue 6, p58
Trade Publication
The article discusses the importance of using point of sale (POS) marketing for food service operators in the U.S. to increase sales. Claudia Ashlock, manager of Jester City Limits food court at University of Texas in Austin, describes her strategy in displaying their daily menu specials. According to Pat Brussack, dietary specialist at the University of Georgia in Athens, her department creates backlit menu boards to promote their products. The dining department at the San Diego State University, Alexandria promotes $5 Meal Deals.


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