Start your blenders
- McDonald's to roll out own fruit smoothies. Baker, Rosie // Marketing Week (Online Edition);8/15/2012, p4
The article reports that McDonald's has dropped the Innocent smoothies in favour of its own range of fruit smoothies.
- McDonald's kicks off summer with new McCafÃ© smoothie. // Filipino Reporter;5/24/2013, Vol. 41 Issue 25, p32
The article reports on the launch by McDonald's of its Blueberry Pomegranate Smoothie.
- Through a Straw. Parham, Kate // FoodService Director;7/15/2013, Vol. 26 Issue 7, p58
The article reports on the availability of several drinkable desserts that provide convenience and healthy post-meal option including milkshakes and smoothies, with emphasis in making the process simple using five easily replicable ingredients.
- McDonald's preps first app marketing for smoothie launch. Baker, Rosie // Marketing Week (Online Edition);6/12/2013, p19
The article announces the initiative of McDonald's to use the store finder mobile application for the introduction of its iced fruit smoothies including mango, pineapple and strawberry with the support of television and movie advertisement.
- FROZEN DRINKS. // Restaurant Business;Jul2011, Vol. 110 Issue 7, pFSB12
The article offers brief information on several frozen drinks such as Triple Thick Shakes, Frappes, Smoothies and McFlurries from McDonald's Corp. and the Twinkie Boy, Monkey Business and Aztec Mocha from Go Burger.
- PROPRIETOR'S BLEND. Scarpa, James // Restaurant Business;3/15/2001, Vol. 100 Issue 6, p101
Reports on the growing popularity of smoothies in the United States. Definition of smoothies as blended fruity drinks; Foods used in making smoothies; Sales performance of smoothies; Description of smoothies served by Jamba GoGo, Planet Smoothie and Smoothie King; Expansion plans by smoothie...
- SMOOTHIES. STRENK, T. H. // FoodService Director;2/15/2011, Vol. 24 Issue 2, pFSB16
This article provides insights about the smoothies industry in the U.S. Citing the tough competition in the industry, the article reports on the variety of marketing moves of smoothie makers to differentiate their products from the rest. Known smoothie brands mentioned include McDonald's wild...
- McDonald's Unveils New Drinks. // Convenience Store News;6/14/2010, Vol. 46 Issue 8, p16
The article offers information on the business operation of McDonald's Corp. which expands its business to include smoothies in their cold beverage products.
- Healthy sales could import McDonald's smoothies. // Marketing Week;8/12/2010, Vol. 33 Issue 33, p6
The article reports on the plan of McDonald's to launch its McCafÃ© Real Fruit Smoothies in Great Britain after the product line contributed to the seven percent increase in global company sales in 2010.