TITLE

We Books Women's History Initiative

AUTHOR(S)
Hogan, Monica
PUB. DATE
February 2001
SOURCE
Multichannel News;02/26/2001, Vol. 22 Issue 9, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on United States cable channel WE: Women's Entertainment's promotion of National Women's History Month through a partnership with Scholastic's Scholastic Book Clubs. Extension of the 'Cool Women' programming franchise into a multiplatform educational campaign; Enlistment of actress Susan Sarandon as spokeswoman.
ACCESSION #
4150167

 

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